# Creative brief and storyboard

For any short video or carousel (lesson 1). Fill in the brief before producing anything; check the storyboard before filming or generating.

## 1. The creative brief

```
CREATIVE BRIEF
Goal: [what the video must achieve]
Audience: [who will see it, what they already know]
Main message: [the one thing to remember]
Tone: [for example: warm, simple]
Format: [length, vertical or horizontal, platform]
NOTES TO USE: [your notes]. Do not invent any information: anything missing is written [to be completed].
Constraints: no recognizable face without permission; only images, music and voices you have the right to use.
Return: 1) the voice-over script, with the word count and the estimated duration; 2) a storyboard as a table: no., duration, what we see, on-screen text, voice-over. The total must be [duration].
```

## 2. The storyboard

| No. | Duration | What we see | On-screen text | Voice-over |
|---|---|---|---|---|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |

**Total**: ____ seconds

## 3. Before producing

- ☐ Every fact in the script comes from the notes and has been checked (date and day of the week on a calendar, place, price)
- ☐ No more [to be completed] left, or a decision for each one
- ☐ The durations add up to the target length
- ☐ I read the script aloud with a stopwatch
- ☐ Every image, piece of music and voice has a source and a right to use it
- ☐ No recognizable face without written permission

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Practical AI Course, Maxime Toulemonde (EI, sole proprietorship). For your personal use and learning; redistribution prohibited without permission. Terms: maximetoulemonde.com/formation/en/conditions-utilisation